Understanding Coffee Built the Industry.
Understanding Consumers Will Shape What Comes Next.
We help specialty coffee organizations turn human behavior into clearer strategy, stronger experiences, and confident growth.
leads to
better strategy.
Understanding Coffee Built the Industry.
Understanding Consumers Will Shape What Comes Next.
We've spent decades improving supply.
Now it's time to unlock demand.
Consumer-First
Research built around the people who buy and drink specialty coffee
End-to-End
Insight across the complete consumer journey
Industry Wide
Research for businesses throughout the coffee value chain
Decision Ready
Findings translated into practical business direction
Built by Researchers.
Driven by Possibility.
Furthers & Betters was founded on a simple conviction: when the specialty coffee industry understands people better, every part of the value chain can make braver, more informed decisions.
In this short conversation, our founders share why consumer intelligence is the missing infrastructure for the industry’s next era of growth—and why the work begins now.
Consumer Intelligence for a Stronger Specialty Coffee Industry
Furthers & Betters is built around three complementary service pillars that help organizations discover what matters, determine what to do next, and put those insights into practice.
Research
We uncover the attitudes, motivations, behaviors, and preferences shaping specialty coffee consumption through custom studies and syndicated consumer intelligence.
of American adults drank specialty coffee yesterday
Reflecting the category’s growing importance to the North American market.
coffee-producing countries tracked worldwide
Serving consumers across 192 coffee-consuming markets.
farming households contribute to global coffee production
With smallholders responsible for approximately 80% of world output.
The inaugural Consumer Intelligence Report
A new view of the people, motivations, and changing expectations shaping specialty coffee across the United States and Canada.
Be the first to support this critical marketing research initiative.
Upcoming Events
Cheryl Workshop
A practical working session for teams translating fresh consumer understanding into action.
Nashville Coffee Conference
Join the specialty coffee community for a conversation about what consumers will value next.
Launch Party
Celebrate the launch of Furthers & Betters and the beginning of a new consumer intelligence initiative.