Research for the questions specialty coffee needs answered.
Purchase reports individually or join as a Research Partner for access to every report, briefing, and member resource.
The Specialty Coffee Consumer
Attitudes, motivations, behaviours, and emerging opportunities across the United States and Canada.
- Consumer segments and mindsets
- Drivers of choice and perceived value
- Purchase, preparation and loyalty signals
More than early access. A role in what comes next.
01.
Consumer
Intelliegence
Access the consumer intelligence helping shape the future of specialty coffee.
Stay ahead of emerging trends, evolving consumer expectations, and changing market dynamics through exclusive original research.
- Four quarterly Consumer Intelligence Reports
- Access to each report one month before public release
- Executive Summary presentation deck for internal use
- Downloadable charts and graphics for planning and presentations
- Short video briefings on key findings and business implications
- Permanent access to the growing Consumer Intelligence Library
- Annual Consumer Outlook Briefing on emerging specialty coffee trends
02.
Access
Learn directly from the research — and the people behind it.
Research creates the greatest value when it’s discussed, challenged, and applied. Founding Research Partners receive direct access to our research team and an opportunity to engage with fellow industry leaders exploring similar questions.
- Quarterly 60–90 minute Consumer Intelligence Briefings led by the Chief Research Officer
- Quarterly Research Office Hours for discussion of findings and business implications
- Invitations to member-only roundtable discussions with fellow Founding Research Partners
- Exclusive webinars and virtual briefings featuring industry leaders and guest experts
- Access to curated consumer interview excerpts and verbatim responses, when available
03.
Influence
Help define the questions that shape the future of specialty coffee.
- Voting privileges on future syndicated research priorities
- Opportunity to recommend future research topics
- Opportunity to review and provide feedback on selected research concepts, survey instruments, and discussion guides
- Invitations to participate in periodic advisory conversations that help shape the Furthers & Betters research agenda
04.
Partnership
Build the future of specialty coffee together.
Join a community of organizations united by curiosity and a shared belief that the future of specialty coffee depends on understanding consumers as deeply as we understand coffee itself. Together, we’re building the consumer intelligence infrastructure that will help specialty coffee create greater value, stronger businesses, and a more prosperous future.
- Recognition as a Founding Research Partner on the Furthers & Betters website and in our inaugural Annual Report (optional)
- Digital Founding Research Partner badge for use on your website and marketing materials
- Preferred pricing (15% savings) on all custom Research, Strategy, and Activation engagements
- Priority scheduling for custom research projects
- Invitation to the annual Founding Research Partners Summit
Membership Now Available
Help build what the industry needs next.
One year of complete access to reports, briefings, planning resources and the growing Consumer Intelligence Library.
- Recognition as a Founding Research Partner on the Furthers & Betters website and in our inaugural Annual Report (optional)
- Digital Founding Research Partner badge for use on your website and marketing materials
- Preferred pricing (15% savings) on all custom Research, Strategy, and Activation engagements
- Priority scheduling for custom research projects
Annual Membership
Secure founding status today. Access begins with the inaugural report.